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KEYWORDS

What Is Meant By Keywords Research?

Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to queries, which are asked by users in search engines. There are three types of queries:

1. Navigational Search Queries
2. Informational Search Queries
3. Transactional Search Queries. Search engine optimization professionals first research keywords and then align web pages with these keywords to achieve better rankings in search engines.

Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google’s first-party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask.


What are SEO keywords?

Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.” If you boil everything on your page — all the images, video, copy, etc.