SITE AUDIT
What Is Meant By Site Audit?
The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on-page and off-page SEO audits such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, indexed pages, and site speed. A site audit is applicable to all online businesses and improves different aspects of the websites.
In simplest terms, a site audit is a process for evaluating the search engine friendliness of a website in multiple areas. Think of it as a comprehensive evaluation of the site’s overall performance. That is, it works to locate issues that can prevent a website from appearing on the search engine results pages (SERPs).
The website audit is a full analysis of all the factors that affect a website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. The website audit is completed solely for marketing purposes.
What should an SEO audit do?
- Step 1: Identify Internal & External Link Building Opportunities.
- Step 2: Identify Potential Information Architecture Improvements.
- Step 3: Identify Thin Content.
- Step 4: Identify Duplicate Content.
- Step 5: Scan for Keyword Optimization.
- Step 6: Make Sure Meta Tags Are Optimized.